In May of 2024, Webflow introduced one of our favorite features that automatically converts images, taking the hassle out of manual optimization. This feature allows you to compress images whether they’re in the asset manager or nested inside CMS collections. Now, you don’t need third-party tools—Webflow handles it for you, streamlining the design process and your site’s performance all within a few clicks.
Gone are the days of downloading all the images in the Asset Panel and exporting each image from Photoshop, re-uploading into your website and replacing each oversized image with its corrected version.
Not only that, they’ve also made it easy to access some of the newest file types that are by nature optimized for the web. While formats like JPEG and PNG have been widely used for many years, newer options like WebP and AVIF offer better compression and quality, giving you a performance edge without sacrificing visuals.
If you are unfamiliar with these file types, here’s a quick breakdown:
As a business owner or marketer, you know how important a fast website is. Quicker load times can:
Simply put, faster websites lead to happier users, and happier users lead to better business outcomes. We’ve seen sites get a 10-15% bump in their Lighthouse performance scores just from doing this one thing!
This small but impactful feature keeps your website performing at its best with minimal effort on your part. Beyond the technical benefits, Webflow's constant innovation ensures you’re not just getting a beautifully designed site but also one built on a platform that meets the highest standards of performance. This update is another way Webflow helps keep your site competitive and primed for growth.
